Local SEO

Local SEO is done to promote business in local areas within some kilometers, this is done by businesses who are looking to get business from nearby areas due to the nature of their business or as per the demand or limitations of business.

Process of Local SEO

Local SEO or promotion of Google My Business page is done by creating a business profile with Google which is visible more in maps with the address and reviews. This profile needs a verification from Google which is normally done through postcards, emails or number depending on the country or region, once a profile is verified by Google it can be promoted through Google Citations, Reviews, Management, Local Directory submission, Content management, Posts & Backlinks. It is very helpful for small businesses who sell products or services in nearby areas.

Benefits of Local SEO

Once a Google My Business profile is successfully promoted it will appear on top with some local keywords or “near me” keywords on Google Maps and in the Google Search below Google Ads, this gives more visibility as customers see the business listing on top with phone number, location, reviews and direction to reach that business, this information is very important and makes it easy for customer to make decision and call the business or send any enquiry.

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